Why A Music Strategy Matters To Brands
In a nutshell:
"Music is both content and media [... It] offers the largest array of consumer-facing touch points (reach) than any other category and is by far, the most consumed entertainment content today [...] If attention is the biggest cost in marketing, then all of these are potential attention silos. If done collectively over time, it can help create the emotional equity to build trust with consumers, which is still the most valuable connection a brand can make."
Couldn't agree more. Brands + Bands = Love
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