The first ever thing I was taught about economics is that humans have wants and needs. Needs, you can't live without them. Wants? If you created a product that does not serve any new purpose apart from giving you the chance to, well, do stuff you could already do but on a pretty, touchable tablet, your main aim would be to make people want it, not need it.
And with the iPad, it worked.
300,000 items were sold on day 1, 1 million apps were downloaded, and 250,000 iBooks were downloaded. People want this thing? I will not be too judgmental, because, one day, I might end up wanting one as well. The power of want cannot be underestimated. Combined with impulsive buying, it's something sellers and producers should really focus on. Show people the light (or the shiny, sleek surface of a brand new Apple product) and rub your hands together in greedy satisfaction.
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