This is not your usual case of David versus Goliath. Because when the two parties involved in this digital fistfight are known as Amazon and Apple, then Goliath vs Goliath is the humblest way one can describe their most explicit head-to-head battle yet.
The Kindle Fire is a small and sexy piece of gear. It's not as sleek or out there as the iPad, but it's a case of 'good things come in small packages'. The iPad screams bigger and better. Bigger screen, more space, camera, longer battery life, more apps. 3G.
So, what's the big win the Kindle Fire is going for?
Well, price of course. With the initial price tag at $199 (around £130), Kindle Fire is £270 cheaper than the lowest-priced piece of Apple tablet goodness. If you don't splash out half a grand on a piece of gear, the fear factor immediately diminishes. You use it more, you take it with you more, you don't crap your pants every time someone else holds your baby in their hands, thinking they might drop it any minute now. If your cup of tea is reading and web browsing, then the Kindle is all you need. When it comes to multimedia entertainment, however, the iPad and it's badass screen are clear winners.
An interesting possibility could be current iPad owners also buying a Kindle to satisfy their thirst for entertainment for shorter journeys where the iPad might be a bit of a pain to carry around.
Only time will tell. 40 days to go. Apple has plenty of time to react, but can sit comfortably in its throne for now. Especially with the imminent release of the new iPhone.
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