Can it?

When the sausage roll manages to take on Cheryl Cole, and it's not even the sausage roll, but just a sausage roll, you seriously start to wonder whether social networks are the new form of direct marketing. IMO Cheryl Cole is one of the biggest rebranding examples of the 21st Century - if a sausage roll becomes more popular than her on one of the biggest online social networks, and following RATM's Christmas triumph over Simon Cowell, perhaps it's time to go online. TV was for the 90's. Facebook is now, it's free, and everyone's on it.