Finally, a bit of self-reflection in the MTV headquarters. The new logo was announced today, and, not surprisingly, the words 'Music Television' were nowhere to be found. The channel's general manager Stephen Friedman acknowledged that a new logo and rebranding process might probably come in handy in communicating to viewers that what's in a name (especially the letter 'M', in this case) doesn't really have to mean anything. On the contrary, it could be anything! Which means... time for fun speculation! M could stand for More? Manic? Modest? Mature? Maybe? Did anyone even actually pay attention to the words underneath the logo? Were they ever part of the logo? Could you read them on anything smaller than a 25" tv? Does it even matter? The UKTV Channel Dave actually got its name because, allegedly, "Everybody knows a bloke called Dave". Doesn't necessarily establish it as 'the home of witty banter', but it still works.
Maybe they finally realised that they haven't actually played any music since Britney Spears' debut album. Which is what everyone knew already. A bit on the slow side, these MTV fellas.
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